Have any questions about the show or topics you'd like us to explore further? Shoot us a DM we'd love to hear from you. Visit to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours. This episode is brought to you by OpenStore: EPISODE HIGHLIGHTSĤ3:55 - 49:19 Retail stores that carry Aura Bora Paul discusses the challenges of building a CPG brand, being on Sharktank during the height of COVID, Aura Bora’s path into retail stores, why he prefers retail over DTC orders, and more. Paul Voge speaks with Blaine & Ramon about how creating DIY flavors with his soda stream led to a full-fledge sparkling water business. So why not pick the healthiest water for you? Since the sparkling water section is quite literally awash with options, some better-for-you than others, we decided to break down all the brands that are doing things right.Aura Bora makes one-of-a-kind sparkling waters with bold, refreshing flavors like cactus rose and lavender cucumber. If we are what we eat, we certainly are what we drink. And that's not to mention the environmental concerns of our over-flowing recycling bins, what's really hiding in all those 'natural' flavorings and metal cans, or how sparkling water companies go about filtering out other unsavory things in their waters. The Whole Foods Diet is a real foods, plant-based diets created by Whole Foods Market co-founder and CEO, John Mackey, along with Dr. Fruit and botanical-infused sparkling water startup Aura Bora is looking to make an impression with mainstream consumers early as the San Francisco-based brand expands its sales team and takes to. Get nutrition, ingredient, allergen, pricing and weekly sale information.

'They all game the system in order to make money over people’s health.' It's enough to make you want to Hulk smash something, TBH. Find Aura Bora® Aura Bora - Lavender Cucumber at Whole Foods Market. Even Mark Ruffalo, our water king (basically the Poseidon of bubbly water), recently lobbied Congress for stricter regulations, telling the New York Times that much of the slow progress comes down to, no surprise, financial gain: “It’s a coziness that the industry has to power,' Ruffalo said.

It was only this past March that the EPA began requiring utility companies to filter out PFAS chemicals, but the limits are still not regulated in sparkling water brands.

While the first distressing reports surfaced in 2021, it's been infuriatingly sloth-like crawl toward any sort of regulation of PFAS chemicals, whether it be in municipal water sources or the popular sparkling water brands previously reported to have high levels of the chemicals. Called 'forever chemicals' because they bioaccumulate in the environment and don't break down in the body once consumed, PFAS (which stands for perfluoroalkyl and polyfluoroalkyl substances) have been linked to fertility and thyroid issues, cancer, and liver damage, and can be found in many common products, like waterproof clothing, non-stick cookware, food packaging, and even floss. The reports of popular seltzer brands with high levels of PFAS chemicals have us more than a little concerned over our bubbly water habits. And while we all have our various brand loyalties, one thing is for sure: Not all sparkling waters are worth swimming in, if you catch our drift. If you open most fridges belonging to Team Delish, you'll likely see a smorgasbord of canned sparkling waters (the dream). On 'Shark Tank,' CEO Ali Bonar and her team pitched Oat Haus as 'the next generation of granola.' She revealed that the brand was born during her recovery from an eating disorder, which gave her a sensitivity to peanut butter and other nut-based foods (via YouTube ).

Aura bora whole foods